Co-founder and CEO of Mirakl, a global leader in enterprise marketplace solutions. Tech entrepreneur, marketplace expert. Getty The past two years have upended retail’s traditions and core beliefs. Changing social behaviors and economic patterns have led to the rise of direct-to-consumer (D2C) platforms, social commerce and consumer-to-consumer (C2C) resale/thrift markets, but perhaps the most influential change has been the rapid growth of online marketplaces. Research from my company’s recent study showed that online marketplaces grew at twice the rate of traditional e-commerce for the second year in a row.